Conversational Selling

Norm Trainor · The Covenant Group

Where conversations matter,
so too do our stories.

The companion to Norm Trainor's Conversational Selling — a masterclass in principle-based selling for advisors. Read the book online, work through the self-check exercises, and get grounded answers from a coach agent that knows every chapter and interview inside out.

26 sections · 12 exercises

Read

The full book

All twelve chapters plus the feature interviews with high-performing advisors, laid out for the screen.

Practice

Self-check exercises

Every end-of-chapter survey as a worksheet — rate yourself, see your score, and know where to focus next.

Ask

Grounded coach

Ask anything about the book. Answers cite the chapters and interviews they came from.

Premium

Coming soon

Leave your email and we'll let you know when coaching programs, progress tracking, and the Telegram companion go live.